Elefant is a Universal Online Promotion project, launched on July, financed by the prestigious Investment Fund, Fribourg Capital.

Elefant started as a virtual bookstore and a literary blog - BookMag, offering a complex cultural online shopping experience. Our intention was to create a modern, friendly and accessible platform on which anyone could search for or buy books, but we also wanted to form a community of readers.

Today, is a virtual mall, on which customers are able to access the largest and most appreciated online bookstore in Romania and could find various manufacturers in the Kids & Toys, Home&Deco, Fashion, IT&C world that expose a range of products and services that constantly increase.