We are looking for a Marketing Automation Specialist to join our team with 3+ years of relevant working experience in marketing automation.

Requirements:

•       Fluency in English with excellent communication skills (both verbal and written)

•       Adaptability and strong problem-solving skills

•       Understanding of modern digital marketing tools and technologies

•       Strong understanding on marketing automation platform like Salesforce (SFDC) and Marketo

•       Well-rounded experience in email marketing with current knowledge of industry best practices, including CAN-SPAM compliance, GDPR, testing, delivery and deliverability issues, lead nurturing, segmentation, and analytics/performance management.

•       Experience building, growing and optimizing customer nurture/engagement programs in Marketo

•       Experienced in reviewing and/or producing simple HTML files

•       Proficiency in MS Excel

•       Strong project/programme management

Flexible to work in non-standard hours (IST)

4:30 PM – 12:30 AM – Monday to Friday

Nice to have:

• Eager to work on multiple tools and stay abreast of new tools/ technologies

• Understanding of campaign optimization and provide insights to business

• Experience in leading campaign execution teams - defining processes, checklists and tracking KPIs

• Certified in SFDC and/or Marketo

Responsibilities:

• Execute email marketing campaigns using client’s Marketo instance & briefs provided

• Effectively communicate with stakeholders to gather requirements, execute/setup campaigns, secure approvals and launch

• Working collaboratively with different functions to ensure effectiveness of automated campaigns

• Work across large teams, often across multiple countries, to gather input and communicate findings.

•       Set up Marketo segments including creating dynamic content emails

•       Test all aspects of campaigns prior to launching

•       Create and understand Market programs (engagement/webinars/events)