Boutique Finance Company is a dynamic and innovative finance company dedicated to providing finance. We seek a talented and experienced Email Marketing Specialist to join our remote team and play a crucial role in shaping and executing our email marketing strategy.

Position Overview:

As a Remote Email Marketing Specialist, you will be responsible for developing, implementing, and optimizing our email marketing campaigns to drive engagement, nurture leads, and ultimately contribute to the growth of our business. You will collaborate with cross-functional teams to ensure alignment with overall marketing goals and deliver compelling email content that resonates with our target audience.

Key Responsibilities:

Campaign Strategy and Planning:

• Develop and execute comprehensive email marketing strategies to meet organizational objectives.
• Plan and coordinate email campaigns, ensuring alignment with broader marketing initiatives.

Content Creation and Optimization:

• Craft engaging and persuasive email content that aligns with brand messaging and resonates with the target audience.
• Optimize content for various segments, ensuring personalized and relevant messaging.

Segmentation and Targeting:

• Implement effective audience segmentation strategies to deliver targeted and personalized email campaigns.
• Continuously analyze and refine segmentation based on performance metrics.

Analytics and Reporting:

• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of email campaigns.
• Provide regular reports and insights to drive continuous improvement in campaign performance.

Automation and Workflow Management:

• Implement marketing automation processes to streamline campaign workflows and improve efficiency.
• Work with marketing technology tools to set up automated email campaigns and workflows.

A/B Testing:

• Conduct A/B testing on various elements of email campaigns to optimize for open rates, click-through rates, and conversion rates.

Qualifications:

• Proven experience as an Email Marketing Specialist or in a similar role.
• Strong understanding of email marketing best practices and industry trends.
• Proficiency with email marketing platforms and marketing automation tools.
• Excellent copywriting and content creation skills.
• Data-driven mindset with the ability to analyze and interpret performance metrics.
• Familiarity with HTML for email template customization is a plus.
• Strong communication and collaboration skills.

Education and Experience:

• Bachelor's degree or Master's in Marketing, Communications, or a related field.
• 3-5 years of experience in email marketing.